Domain Names containing terms such as car or real estate are very popular. But not every domain that has such money keywords in the name can also be rated as good. What do you have to look out for when choosing a domain name so that it is worth buying?
This fictitious domain should serve as an example: autokaufenverkaufen.tld . At first glance, the layperson identifies that the keywords car, buy and sell occur in the domain, which is interpreted as a positive factor and can encourage purchase. However, it is more advisable to prefer a domain with this URL auto-kaufen-verkaufen.tld. The cardinal reason: The domain name is split using the hyphens and is also easier for potential visitors to remember.
Accordingly, domain names are also a ranking criterion for the most used search engine in the world. Anyone who reports on cars is not optimally served with a domain that has a fantasy name. So choosing the right domain name is the first step to success.
It should be noted that since Google's Mayday Update, brand domains now also enjoy a higher weighting. Conversely, this means: If page X is optimized for the term VW, it cannot displace the company VW from position one in the search results, no matter how perfectly the website has been optimized for this term. This is an indicator that domain names also have a certain relevance for Google.
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